#2 Discover Dorset – Yard, Poundbury

Have you ever visited Yard in Poundbury, near Dorchester, Dorset?

It is my favourite ladies fashion store to visit where I live. Filled top to bottom with sheer gorgeousness from women’s clothes, accessories through to gifts. Often enough you will pop in for a gift for a friend or family member & come away with a treat or two for yourself!

Founder Vicki Fernyhough and daughter Pia
Yard founder Vicki Fernyhough &      daughter Pia

Yard has been based in Poundbury for almost 10 years & will be celebrating their anniversary this September. Founder Vicki Fernyhough has a wealth of fashion experience after working for leading high street retailer New Look for 18 years as Design & Buying Director of Brands. They even bagged the prestigious Drapers new business award when they opened.

There is a range of clothes to suit all ages & a range of budgets. They pride themselves on selling clothes that make you feel good, a little bit special & happy – which we could all do with right now.

I caught up with Vicki & daughter Pia mid-week to chat about summer must-haves, especially now we’re all able to get out a bit more.

Get the Look 1 – Summer Must-Have Outfit

Get the Look 1 – Summer Must Have Outfit
Get the Look 1 – Part Two Dress

Vicki wears the orange dress from Part Two (£109.95) which has been a best seller this summer, which also comes in white & coral, perfect for meeting up with friends again.

Get the Look 2 – Must-Have Skirt

Get the Look 2 – Happy Few Skirt
Get the Look 2 – Happy Few Skirt

Pia wears the paisley skirt from Happy Few (£49), perfect for WFH or a socially distant catch-up.

Get the Look 3 – WFH Outfit

Get the Look 3 – WFH

Logo sweater from new brand Hell Yeh (£47.50), Suzy Dee comfy pants (£49) & leopard print trainers (£105)

Get the Look 4 – Pub Outfit

Get the Look 4 – Pub Outfit

White dress from Dream (£68), Denim Jacket from Red Button (£59.95), bag (£52) and Philip Hog trainers (£100)

Get the Look 5 – For the Home

The Basket Room woven baskets
Get the Look 5 – For the Home

Beautiful hand-woven Kenyan baskets for your plants from The Basket Room from £16 will brighten up your workspace.

Yard Opening Details:

The store has adopted the new socially distant procedures & look forward to welcoming customers.

  • Opening hours: Tuesday – Saturday 10:00 – 16:00 (reviewed weekly – check social channels for the latest details).
  • Customers to use sanitiser entering the shop & follow the one-way system.
  • 8 people allowed in the shop at one time including staff.
  • Fitting rooms are open. If clothes are not bought, they will be steam cleaned & put into quarantine for 48 hours before returning to the shop floor.
  • Fitting rooms are cleaned down after every use & hangers are cleaned at the end of every day.

Customers visiting have been upbeat & excited to be out again. They feel comfortable & safe in Yard, especially as they can come in their car & wait in the car until ready if too busy.

Vicki looks forward to seeing everyone & will be having some exciting autumn deliveries dropping down at the end of August as well as plans for a 10th-anniversary event in September. Keep an eye on their social channels for more details.

Yard on Social:

If you enjoyed this Discover Dorset blog post, please check out my other Dorset posts.


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