Have you ever visited Yard in Poundbury, near Dorchester, Dorset?
It is my favourite ladies fashion store to visit where I live. Filled top to bottom with sheer gorgeousness from women’s clothes, accessories through to gifts. Often enough you will pop in for a gift for a friend or family member & come away with a treat or two for yourself!
Yard has been based in Poundbury for almost 10 years & will be celebrating their anniversary this September. Founder Vicki Fernyhough has a wealth of fashion experience after working for leading high street retailer New Look for 18 years as Design & Buying Director of Brands. They even bagged the prestigious Drapers new business award when they opened.
There is a range of clothes to suit all ages & a range of budgets. They pride themselves on selling clothes that make you feel good, a little bit special & happy – which we could all do with right now.
I caught up with Vicki & daughter Pia mid-week to chat about summer must-haves, especially now we’re all able to get out a bit more.
Get the Look 1 – Summer Must-Have Outfit
Vicki wears the orange dress from Part Two (£109.95) which has been a best seller this summer, which also comes in white & coral, perfect for meeting up with friends again.
Get the Look 2 – Must-Have Skirt
Pia wears the paisley skirt from Happy Few (£49), perfect for WFH or a socially distant catch-up.
Get the Look 3 – WFH Outfit
Logo sweater from new brand Hell Yeh (£47.50), Suzy Dee comfy pants (£49) & leopard print trainers (£105)
Get the Look 4 – Pub Outfit
White dress from Dream (£68), Denim Jacket from Red Button (£59.95), bag (£52) and Philip Hog trainers (£100)
Get the Look 5 – For the Home
Beautiful hand-woven Kenyan baskets for your plants from The Basket Room from £16 will brighten up your workspace.
Yard Opening Details:
The store has adopted the new socially distant procedures & look forward to welcoming customers.
- Opening hours: Tuesday – Saturday 10:00 – 16:00 (reviewed weekly – check social channels for the latest details).
- Customers to use sanitiser entering the shop & follow the one-way system.
- 8 people allowed in the shop at one time including staff.
- Fitting rooms are open. If clothes are not bought, they will be steam cleaned & put into quarantine for 48 hours before returning to the shop floor.
- Fitting rooms are cleaned down after every use & hangers are cleaned at the end of every day.
Customers visiting have been upbeat & excited to be out again. They feel comfortable & safe in Yard, especially as they can come in their car & wait in the car until ready if too busy.
Vicki looks forward to seeing everyone & will be having some exciting autumn deliveries dropping down at the end of August as well as plans for a 10th-anniversary event in September. Keep an eye on their social channels for more details.
Yard on Social:
- Instagram: @theyardshop
- Facebook: @ShopYard
